Astrotourism program development for destinations

Turn the night sky into a reason to visit.

Astro Tour Solutions helps destinations, resorts and camps design, launch and sustain night sky experiences.

12+Years building and operating astronomy experiencesNorth America · Australia · Beyond
Guests and astronomers observing through large telescopes beneath a starry sky
Field-tested thinkingReal programs, real astronomy and operating insight.
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Programs, partners & operating environments

YMCA Camp Santa MariaWinter ParkTown of BreckenridgeCity of DenverAspen & SnowmassThe BroadmoorDevil's Thumb RanchBeaver Run Resort

A management-level case

Three facts for the business case.

Night-sky programming can attract traveler interest, support visitor spending and create bookable experiences in slower periods.

62%

of 27,713 travelers across 33 countries and territories would consider a darker-sky destination

Global stated-interest survey; 72% were interested in starbathing and 59% in star guidesBooking.com global traveler research
NOK 2,780/day

average daily spend by foreign Northern Lights tourists in Norway in the 2025 tourism survey

1,043 aurora tourists were compared with 3,872 winter tourists; paid foreign guest nights in Northern Norway's aurora season were more than double 2019 levelsInnovation Norway Tourism Survey / Northern Norway
89%

of Tourism WA's identified interstate and intrastate market showed moderate-to-high interest in travelling to stargaze

Australian target-market research, not all Australian travelers; 71% of the identified key market also considered dark-sky tourism worth paying forTourism Western Australia

See all market research

Traveler demand, observed behavior, economic impact, destination case studies and the limits of each dataset.Explore the research

Established in the field

Built from real programs, not theory.

Our work spans resorts, camps, public spaces and large events, backed by years of field operations and independent media coverage.

Develop a program

Turn the opportunity into a program your team can actually run.

We bring together site assessment, experience design, equipment, training, pilot launch and operating systems so the night-sky idea becomes a durable guest product.

01

Find the opportunity

Understand the sky, site, audience, stakeholders and commercial role the program should play in the destination.

Develop a program
02

Build the experience

Design the guest journey, program formats, equipment, staffing, weather policy, safety and operating system.

Develop a program
03

Leave a program that lasts

Train the team, run supported pilots, document the program and improve it using real guest and operating feedback.

Develop a program
A winter astronomy program overlooking the mountains at Winter Park Resort

Mountain operationsThe experience has to fit the place, not fight it.

More than equipment

Not a telescope dropped into a field.

A destination program needs an arrival, a story, comfortable guest flow, sensible capacity, trained people and clear weather decisions. We design all of it as one connected experience.

01
Place & sky
02
Guest & story
03
Team & system
See how we develop programs

Where we work

Built around the destination you already have.

There is no universal astronomy package. The right format depends on who visits, where they stay, who delivers it and what the destination wants the program to achieve.

01

Tourism destinations & communities

Create a signature night-sky experience, connect local partners and give visitors a meaningful reason to stay after sunset.

Destination strategy · public programs · stakeholder planning
02

Resorts, lodges & guest ranches

Build recurring guest programming that fits the property, service standard, operating calendar and group-sales needs.

Recurring tours · private groups · guest experience
03

Camps & learning destinations

Equip an internal team with a repeatable program, appropriate equipment and the confidence to make astronomy understandable.

Curriculum · equipment · staff training

After launch

Launch is a milestone, not the handoff.

Advisory support, program reviews, weather workflows and astronomy-literate guest operations can keep the experience consistent while the destination learns what works.

Program
support
GuestsWeatherGuides

The next night starts here

What should the night become at your destination?

Tell us about the place, the visitors and the outcome you want. We will recommend a useful first phase and scope the work around the destination.